Who we are?

The company has the majority of the National Director’s licenses giving right to select Estonia, Latvia & Baltic representatives for the international beauty and modeling pageants. Selecting and preparing beauty queens,  working on their image is  our  main activity.


Part of show business in magic. You don't know, how it happens.



"My home has always been show business"
Production company  was founded in 2010 by Ireni Erbi (instagram @ireni_erbi), who represented  Estonia on the 12 international pageants – more than any other Miss Estonia during all the period of existance of the country.  In 2017 Ireni was nominated in Show & Beauty direction on The Beautiful People Awards in Moscow and received award "For Dedication to Beauty".  

​Company made a big step forward with the 10 years from just an idea to the leading production company in the industry of beauty / children / modeling pageants and main National Director licenseholder in Baltic States.

 Every year Magic Monday  faces  successfully represent their territories on the international stage. At the company new beauty queens are studying not only catwalk and posing,  but also all the details of  beauty and fashion industry, the most important thing for the pretty girls — how to understand the difficult world of show business and not to lose yourself.

Another important directions of the company are  fashion and commercial shootings, fashion show organization, general publicity, PR and image-making services, make up and styling.

More details about our stars and projects you can see on our instagram page @magic_monday_production  and in case you have any additional questions, feel free to contact us by email info@magicmonday.tv

Company works togerther with it's sister-companies: boutique model agency Erbi Model Management  and young talents development Star Kids Baltic. 

Before rebranding and restructuring held in December 2015 we were working under brandname Destate Republic.